Luxury & premium brands marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- ASCI guidelines on claims such as “handmade”, “since”, “limited edition”
- Geographical Indication and origin claims
- Trademark protection against counterfeits
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy luxury & premium brands brand visibly shows
- Provable craft and origin
- Authenticity and after-care
- Personal service contact
- Consistent, restrained presentation
Common questions to review
What makes a brand feel luxurious?
Consistency, restraint, craft and service. Luxury brands say less, show quality in detail and treat every enquiry personally. Discounts and noise work against the perception of value.
Can we call our products “handmade” or “limited edition”?
Only if it is true and you can show it—such claims are covered by advertising guidelines. Specify what is handmade and how limited an edition is.
A quick pre-publication check
- Heritage, craft and origin claims can be proven.
- A private enquiry gets a personal, unhurried response.
- Every touchpoint feels consistent and quiet, not promotional.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your luxury brand?
Distinctive positioning, credible product stories and a considered private-client journey. Start with diagnose the problem from ₹45,000, or take the free two-minute brand check.